If you want to succeed on the internet you need to have a large email marketing list to work with. The adage that says that the money is in the list holds just as true today as it did five years ago. There are several ways to build your list of email addresses and all you have to do is look how others are building their list, use their techniques while coming up with your own ideas.
Most people who are in the internet marketing business today started because they were on the list of some internet marketer who was promoting internet marketing courses. Email is still an effective way to reach a targeted group of customers. If you are not spending at least ten percent of your marketing efforts on your email campaign you need to shift more of your efforts towards list building.
There are many ways to build your email list, but it all starts with what is known in the internet marketing business as an ethical bribe. You have to give something of value in order for your website visitor to part with their contact information. Most internet users are savvy to the opt-in page routine. They know that if they enter their email address that they will start receiving information. This is why you have to provide something of value on your opt-in page.
You can offer an eBook, a free report, or free newsletter, but whatever you offer it has to be something unique and valuable or else people will not give you their contact information. Ask yourself if you would sign-up for what you are offering for free. If you hesitate in your answer then you have to know that visitors will think twice before giving you their email address.
When you have a list use it, do not forget those on your list. Think of your list not as a means to make money or to sell products, instead think of your list as a means to build relationships with your potential customers. Speak to those on your list as individuals. When you send out a message, create messages as if you are addressing a friend.
Your personality will come through in your messages when you create messages that are addressed to an individual and your relationships will start to grow. Let the real you come through in your messages. You might even share some personal information with people on your list.
You do not have to make your messages part of your personal therapy sessions but, you can be open with people, and even a little vulnerable, so people can feel as if they know you personally. You might ask why worry about building relationships with the people on your email list. Think about it this way, if you had a restaurant business that seats fifty people and each night thirty five people who know you personally would patronize your place of business, do you think your restaurant would be successful?
Of course you would, because you have a reliable and faithful clientele. Now put that in terms of a large email marketing list and you can see that the larger your list; the more reliable and faithful customers you will have. This means that when you have a product or service to promote, you can send your promotion via email to many people who already know you.
Most people who are in the internet marketing business today started because they were on the list of some internet marketer who was promoting internet marketing courses. Email is still an effective way to reach a targeted group of customers. If you are not spending at least ten percent of your marketing efforts on your email campaign you need to shift more of your efforts towards list building.
There are many ways to build your email list, but it all starts with what is known in the internet marketing business as an ethical bribe. You have to give something of value in order for your website visitor to part with their contact information. Most internet users are savvy to the opt-in page routine. They know that if they enter their email address that they will start receiving information. This is why you have to provide something of value on your opt-in page.
You can offer an eBook, a free report, or free newsletter, but whatever you offer it has to be something unique and valuable or else people will not give you their contact information. Ask yourself if you would sign-up for what you are offering for free. If you hesitate in your answer then you have to know that visitors will think twice before giving you their email address.
When you have a list use it, do not forget those on your list. Think of your list not as a means to make money or to sell products, instead think of your list as a means to build relationships with your potential customers. Speak to those on your list as individuals. When you send out a message, create messages as if you are addressing a friend.
Your personality will come through in your messages when you create messages that are addressed to an individual and your relationships will start to grow. Let the real you come through in your messages. You might even share some personal information with people on your list.
You do not have to make your messages part of your personal therapy sessions but, you can be open with people, and even a little vulnerable, so people can feel as if they know you personally. You might ask why worry about building relationships with the people on your email list. Think about it this way, if you had a restaurant business that seats fifty people and each night thirty five people who know you personally would patronize your place of business, do you think your restaurant would be successful?
Of course you would, because you have a reliable and faithful clientele. Now put that in terms of a large email marketing list and you can see that the larger your list; the more reliable and faithful customers you will have. This means that when you have a product or service to promote, you can send your promotion via email to many people who already know you.
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Get the exclusive inside scoop on all you need to know about an email marketing list now in our complete overview of the best internet business Author: Russell Williams
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